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Have you ever picked up a box of toothpaste and noticed something called the ADA Seal of Acceptance on it? Did you ask yourself who the ADA is and what the Seal means for you, as a consumer? The American Dental Association is a non-profit entity that has been around now for more than 125 years helping the public gain access to safe and effective dental products and technologies.

The ADA sets standards for safety and effectiveness in dental products ranging from toothbrushes, mouthwashes, denture products, and chewing gum. Founded in 1859, the ADA has more than 157,000 members who are dentists. To be eligible for membership in the ADA, must follow the Principles of Ethics, the Code of Professional Conduct and the Advisory Opinions set by the ADA.

The ADA sets strict industry standards for safety and effectiveness for both products and technologies and are not paid for their endorsement. All products must meet rigorous testing requirements and advertise truthfully–all marketing claims must be accurate and substantiated. In fact, the ADA often requires companies requesting the Seal to meet higher standards than the law requires. Fortunately for consumers, today there are more than 300 dental products which carry the Seal of Acceptance.

These companies applying for ADA the Seal of Acceptance must meet the following criteria:

–Provide a list of ingredients and other relevant information about the product being reviewed and approved.

–Provide data from clinical and/or laboratory studies backing up claims for product safety, effectiveness, and any claims the company will make when promoting the product.

–Conduct clinical trials in strict compliance with the guidelines and procedures provided by the ADA.

–Supply evidence of proper supervision of the manufacturing and laboratory facilities used to provide purity and uniformity of the product. It must also show that the product is manufactured in compliance with GMP (Good Manufacturing Practices).

–Provide the ADA all product packaging and labeling for review and approval. The product will also need to comply with ADA standards for accuracy and truthfulness in advertising.

The Seal of Acceptance is only the first label an approved product must have. Along with the Seal, the company must also provide a Seal Statement on the product label and on any advertising that accompanies it. This Seal Statement lets consumers know precisely why the product was accepted by the ADA.

For example, the Seal Statement found on the Save-A-Tooth product, an emergency tooth preserving system says:

“The ADA Council on Scientific Affairs’ Acceptance of Save-A-Tooth is based on its finding that the solution in Save-A-Tooth has been shown to increase the survival rate of a knocked-out-tooth, when used as directed. Although data show that the solution is effective up to 24 hours, the survival rate is highest if the knocked-out-tooth is implanted by a dentist within one hour.”

The Seal Acceptance is valid for five years. Following that, the company will need to reapply and requalify to ensure that they are still in compliance with ADA standards. It is after all, a privilege to carry the Seal of Acceptance. Nothing less than accuracy in advertising and safety and effectiveness is allowed on a Seal-carrying product.

So whenever your dentist recommends a product that carries the Seal, you can be assured that the product works at highest standards. If you have any further questions please contact the staff at the office of Dr. Jacqueline Reid at 973.635.9456 today!